The riskiest thing you can do is be safe

Why? Because going always Safe in marketing (in life as well) means setting you up for Ordinary. Anyhow, nobody likes to admit that, but many marketers do that by default, thinking that Safe means Good, and Good is an acceptable currency in every business. 

The great news is that you don't have to settle for Good, or Ordinary, you can choose to be Great or Extraordinary. How? Think harder, listen harder and take all that and put it into a new idea. No, not a new wonderful creamy soap ... we have enough of those. Dare to do something which was never done before.

In case you are wondering where to start looking for such brave ideas, well, start by looking for trouble ... better said: look for problems. Yes, try to identify problems -- if you cannot find the solution to these problems (you must see some, unless you are perfect blind), then here is your opportunity!

If you are looking for a different source of inspiration, start watching Droopy cartoons, also keep your eyes wide closed and listen well, then come up with a solution that will help you achieve greatness.

Cheers to you and a great 2009!